What is a core competence of Procter and Gamble?

The correct choice highlights Procter and Gamble's core competence in managing a diverse portfolio of consumer products, which is a significant aspect of its competitive advantage. This competence allows the company to leverage its extensive brand management and product development capabilities across various categories such as personal care, cleaning products, and health and wellness. Procter and Gamble excels at understanding consumer needs and effectively developing and marketing a wide range of products that appeal to different market segments.

By successfully managing this diverse portfolio, Procter and Gamble can optimize its resource allocation, innovate effectively, and maintain a strong brand presence in numerous categories, contributing to its overall competitiveness in the marketplace. The ability to adapt to changing consumer preferences and trends across such a broad array of products reinforces the company's strength in product management and strategic positioning.

In contrast, other options do not align as directly with Procter and Gamble's reputation and strengths. For instance, while manufacturing costs and delivery speed are important in industry competitiveness, they do not encapsulate Procter and Gamble's unique capabilities in the way that product portfolio management does. Similarly, employing advanced marketing strategies is crucial for any consumer goods company, but it represents a tactical approach rather than the foundational competence embodied in their diverse product offerings.