SWOT analysis is a tool used for

SWOT analysis is primarily focused on identifying and evaluating a company's internal strengths and weaknesses, as well as external opportunities and threats. This comprehensive view allows organizations to understand their resources and capabilities while recognizing market challenges and potential risks. By assessing these factors, businesses can develop strategic plans that leverage their strengths, mitigate weaknesses, seize opportunities, and defend against threats.

The other choices touch upon important aspects of business strategy but do not encompass the full scope of what SWOT analysis aims to achieve. Analyzing financial performance is more specific to financial metrics and does not include the broader strategic assessment that a SWOT analysis provides. Assessing market position against competitors is indeed essential in strategic planning but does not capture the internal focus of strengths and weaknesses. Determining pricing strategies is a narrower focus concerned primarily with market dynamics and consumer behavior, not the overall evaluative process that SWOT analysis embodies.